Frank Almaraz

Commander
DISC Type : D

Chief Operating Officer at CPS Energy

Dallas, Texas, United States

Overview

Frank has no verified overview

Personality Overview

Strong-Willed

Candid & Clear

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They are less concerned about the product and more about its potential impact.

Topics They Care About

Frank has no verified topics they care about

Media Appearances

Frank has no verified media appearances

Work History

2-2026
Chief Operating Officer at CPS Energy
1-2025 - 2-2026
Board Advisor and Interim CXO at KBS Advisors
12-2021 - 1-2025
Chief Executive Officer -> Operating Partner at Braya Renewable Fuels LP
12-2021
Chief Power, Sustainability and Business Development Officer at CPS Energy
Chief Administrative and Business Development Officer at CPS Energy

Education

2003 - 2005
Master of Business Administration - MBA from SMU Cox School of Business
1996 - 2000
Bachelor of Science - BS from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Operating Officer at CPS Energy
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Frank

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • If convinced, they can reach decisions quite fast.
  • Can Frank take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Frank

Personality Compatibility


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