Frank Boersma

Researcher
DISC Type : Cs

Head of Data & Analytics at PostNL

The Randstad, Netherlands

Overview

Frank has no verified overview

Personality Overview

Cost Conscious

Soft Communicator

Perfectionist

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Frank has no verified topics they care about

Media Appearances

Frank has no verified media appearances

Work History

3-2024
Head of Data & Analytics at PostNL
1-2023 - 2-2024
Head of Channel Intelligence at PostNL
8-2016 - 12-2022
Manager Online Intelligence at PostNL
4-2006 - 6-2008
Database Marketeer at Alex Beleggersbank
1-2004 - 3-2006
Manager Direct Marketing at Peter Langhout Reizen B.V.

Education

1999 - 2003
HBO from De Haagse Hogeschool / The Hague University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 13 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Head of Data & Analytics at PostNL
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Frank

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Frank take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Frank

Personality Compatibility


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