Frank Christiaens

Questioner
DISC Type : c

CEO at Talius

Greater Vancouver Metropolitan Area, Canada

Overview

Frank Christiaens is the CEO of Talius, a cleantech building materials company, and a serial entrepreneur with global experience leading teams in Asia, Europe, and North America. Educated at KU Leuven as a Civil Electromechanical Engineer with an MBA, he is described as a visionary leader and entrepreneur with a history of driving international business growth.

He has co-founded several ventures with a focus on social and environmental impact, including a company developing energy-efficient modular homes for affordable and Indigenous housing, and a nature-based asset management firm. His career began by introducing broadband internet technology to Asia in the 1990s.

Frank has been instrumental in generating over 200 patent applications globally and successfully raised $35 million in venture funding for one of his companies.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Cleantech & Building Materials
As the current CEO of Talius, he leads a company focused on manufacturing cleantech solutions for shade, security, and storm protection.
Affordable Housing Solutions
He co-founded homeD, a company that develops energy-efficient modular homes to address affordable, supportive, and Indigenous housing needs.
Nature-Based Investing
He is a co-founder of Wilderness Capital, which operates as a nature-based asset manager, indicating a strong interest in sustainability and environmental finance.

Media Appearances

Talius releases a new Energy Savings Calculator for property owners and developers. Featured in EIN Presswire

See Now

Talius at Tena Tuesday: Falls Prevention with Technology (Webinar). Featured in Talius (AU)

See Now

Work History

10-2021
CEO at Talius
9-2020
Co-Founder at homeD
8-2020 - 12-2024
Co-Founder at Wilderness Capital
1-2012 - 4-2020
CEO at CLEARink Displays
1-2011 - 12-2023
Board Member at China Digital Video Cloud (Beijing) Technology Co., Ltd.

Education

1991 - 1992
Master of Business Administration (MBA) from KU Leuven
1984 - 1990
Civil Electromechanical Engineer (B.Sc./M.Sc. EE) from KU Leuven

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Leadership Designation : CEO at Talius
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Frank

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Frank take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Frank

Personality Compatibility


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