As Visas Chief Marketing Officer, Frank Cooper III leverages a diverse background from Harvard Law and executive roles at PepsiCo, BlackRock, and BuzzFeed. He excels in driving brand transformation by integrating business strategy with a deep understanding of technology and culture, an approach honed since his early career in the music industry with Motown and Def Jam.
He is a purpose-driven leader who believes in connecting a brands mission to holistic well-being and enhancing consumers lives. Frank is passionate about leveraging culture, from hip-hop to gaming, as a primary strategy to build authentic relationships and community engagement, and he has a strong interest in the creator economy and financial literacy.
Frank began his career as an entertainment lawyer and a senior executive at iconic music labels Motown and Def Jam before pivoting to marketing.
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