Frank Cooper III in

Frank Cooper III

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Chief Marketing Officer at Visa
📍 New York, New York, United States

As Visas Chief Marketing Officer, Frank Cooper III leverages a diverse background from Harvard Law and executive roles at PepsiCo, BlackRock, and BuzzFeed. He excels in driving brand transformation by integrating business strategy with a deep understanding of technology and culture, an approach honed since his early career in the music industry with Motown and Def Jam.

He is a purpose-driven leader who believes in connecting a brands mission to holistic well-being and enhancing consumers lives. Frank is passionate about leveraging culture, from hip-hop to gaming, as a primary strategy to build authentic relationships and community engagement, and he has a strong interest in the creator economy and financial literacy.

Frank began his career as an entertainment lawyer and a senior executive at iconic music labels Motown and Def Jam before pivoting to marketing.

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Experience
22 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
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Priorities

Topics Frank cares about

Cultural Marketing
He has built his career on leveraging culture, from music to gaming, as a primary strategy to build authentic brand connections with consumers.
Creator Economy
He is leading Visa's initiative to recognize creators as small business owners and has expressed excitement about the opportunities in monetizing creative work.
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Career

Work history

5-2022
Chief Marketing Officer
Visa
1-2017 - 6-2022
Senior Managing Director & Global Chief Marketing Officer
BlackRock
6-2015 - 1-2017
CMO/CCO
BuzzFeed
1-2010 - 6-2015
Chief Marketing Officer, Global Consumer Engagement
PepsiCo
7-2005 - 12-2010
Chief Marketing Officer, Sparkling Beverages
PepsiCo
In the press

Media appearances

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Education
1987 - 1990
Juris Doctorate
Harvard Law School
1983 - 1986
B.S.
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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