Frank Creasey

Questioner
DISC Type : c

Chief Executive Officer at Red Deer District Chamber

Canada

Overview

Frank Creasey is the Chief Executive Officer of the Red Deer & District Chamber of Commerce, bringing two decades of leadership in financial management, strategic partnerships, and marketing. A graduate of Royal Roads University, he is recognized for driving strategic growth and strengthening organizations across Alberta and British Columbia.

As a leader, Frank is a strong advocate for initiatives that build lasting economic and community value. He is focused on fostering a prosperous and competitive environment for businesses in Central Alberta, emphasizing collaboration and innovative problem-solving to drive regional advancement and create new opportunities.

Unique fact: Frank holds a Professional Certificate in Negotiation from Harvard Law School.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Small Business Prosperity
Advocates for creating a stable, competitive environment for small businesses to thrive, focusing on managing costs and navigating the economic climate.
Strategic Partnerships
His career is marked by a proven ability to build transformative partnerships that strengthen organizations and advance community and economic development.
Community Development
He is a strong advocate and leader of initiatives designed to build both economic and community value, strengthening the regions he serves.

Media Appearances

Red Deer District Chamber announces new CEO. Featured in Red Deer Advocate

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Red Deer District Chamber reacts to 2026 provincial budget. Featured in Central Alberta Online

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Work History

9-2025
Chief Executive Officer at Red Deer District Chamber
1-2023 - 3-2025
Chief Experience & Commercial Officer at Cariboo Chilcotin Coast Tourism Association
6-2019
Director/Principal at C4 Strategies Inc.
5-2011 - 5-2019
CEO at Fort McMurray Tourism Ltd.
10-2008 - 5-2011
Managing Director at Travel Alberta North

Education

2010 - 2012
Master of Arts (MA) from Royal Roads University
1998 - 1999
B.Comm. from Royal Roads University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Canada Job Level : Leadership Designation : Chief Executive Officer at Red Deer District Chamber
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Frank

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Frank take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Frank

Personality Compatibility


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