Lisa Szabon-Smith

Examiner
DISC Type : sc

Communications Team Lead at Contract Part-time

High River, Alberta, Canada

Overview

Lisa Szabon-Smith is the Executive Director of the High River & District Chamber of Commerce, leveraging over 20 years of experience in advocacy, marketing, and politics. She brings a practical, real-world leadership style to her role, focusing on solving complex policy challenges for local businesses. She is a graduate of the Southern Alberta Institute of Technology (SAIT).

Beyond her professional work, Lisa is a former national team athlete who competed in bobsleigh. This background in high-performance sport has shaped her disciplined and resilient approach. She also runs a freelance business, offering services in graphic design and marketing strategy, showcasing her creative side.

She was a two-time National Champion in bobsleigh and served as an official forerunner for the 2010 Olympic Games.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Local Business Advocacy
As Executive Director of the Chamber of Commerce, she actively champions local businesses, organizing events like "Dine Out High River" and advocating for a "shop local" mindset.
High-Performance Sport
A former national bobsleigh pilot and two-time national champion, she draws on her experience with high-pressure athletic achievement to inform her leadership and work ethic.
Community Engagement
She frequently speaks at and organizes community-focused business events, stressing the importance of building a thriving local business community as the backbone of the town.

Media Appearances

Blog & Podcast - Szabon Endeavours. Featured in Szabon Endeavours

See Now

Work History

8-2024 - 11-2024
Communications Team Lead at Contract Part-time
1-2011
Owner at Szabon Endeavours
Executive Director at High River & District Chamber of Commerce

Education

9-2000 - 4-2002
Diploma from Southern Alberta Institute of Technology (SAIT)

More Information

Social Presence :

Prographics :

Exp : 13 Location : High River, Alberta, Canada Job Level : Senior Designation : Communications Team Lead at Contract Part-time
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lisa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lisa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.