Frank Perkins

Doer
DISC Type : ds

CRO Chief of Staff at Datadog

San Francisco Bay Area, United States

Overview

Frank Perkins is the CRO Chief of Staff at Datadog, with over two decades of experience boosting revenue at tech companies like Salesforce and Apple. He specializes in using sales intelligence to develop targeted revenue programs. Colleagues describe him as a dynamic, inspirational, and hard-working leader.

Outside of his executive role, Frank identifies as a lifelong athlete. He draws parallels between his proactive approach to physical well-being and his professional philosophy of deeply understanding customers to deliver value and create win-win scenarios.

He has a bold vision for the future of sales, predicting an "agents selling to agents" model where AI handles the early sales cycle.

Personality Overview

Long-term Focused

Deliberate Doer

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Sales
He has a bold vision for the future where AI agents handle the early sales cycle, believing traditional outbound methods are broken.
Sales Methodology
He focuses on data-driven, targeted revenue programs and advocates for deeply knowing customers before any sales effort, making sales a "noble profession. "
Revenue Growth
His entire career is focused on perfecting strategies to boost revenue, and his current role involves refining playbooks and account planning to drive results.

Media Appearances

188: The New Sales Landscape | Datadog's Frank Perkins. Featured in Apple Podcasts

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Episode 56: The death of traditional prospecting and the future of AI agents with Frank Perkins (Datadog). Featured in Pocus

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Frank Perkins (Datadog) – Interview/Presentation. Featured in YouTube

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Work History

4-2024
CRO Chief of Staff at Datadog
2-2024
Board Advisor at Databook
8-2023
Board Advisor at Aviso AI
5-2023 - 10-2023
Group Vice President, Global Digital Sales & Sales Development at Informatica
2-2019 - 4-2023
Area Vice President, Enterprise Corporate Sales at Salesforce

Education

Bachelor of Arts from University of Vermont
2015 - 2015
Program Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : N/A Designation : CRO Chief of Staff at Datadog
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Frank

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Frank take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Frank

Personality Compatibility


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