Frank Simonetti

Frank Simonetti is the co-founder and CEO of Sweety High, a vertically integrated media company focused on the Gen Z market. He transitioned from a successful career as a writer for major studios like Warner Brothers and Leonardo DiCaprios Appian Way to build an innovative entertainment brand.

Frank co-founded Sweety High with his wife, Veronica Zelle, turning a shared vision into a leading youth media company. His background as a film and television writer underscores a deep personal and professional passion for storytelling and engaging content creation.

Before becoming a media CEO, Frank developed and wrote film and television projects for major studios, including Leonardo DiCaprio’s production company, Appian Way.