Frank Simonetti is the co-founder and CEO of Sweety High, a vertically integrated media company focused on the Gen Z market. He transitioned from a successful career as a writer for major studios like Warner Brothers and Leonardo DiCaprios Appian Way to build an innovative entertainment brand.
Frank co-founded Sweety High with his wife, Veronica Zelle, turning a shared vision into a leading youth media company. His background as a film and television writer underscores a deep personal and professional passion for storytelling and engaging content creation.
Before becoming a media CEO, Frank developed and wrote film and television projects for major studios, including Leonardo DiCaprio’s production company, Appian Way.
Frank Simonetti
CEO at Sweety High Media
Manhattan Beach, California, United States
Overview
Topics They Care About
Gen Z Engagement
He co-founded and leads Sweety High, a media company dedicated to understanding and creating authentic content that resonates with the Gen Z demographic, particularly young women.
The Creator Economy
His company operates as a studio, label, and management firm, partnering with digital talent to create content and broker authentic brand deals.
Film and Television
Leverages his past career as a writer for studios like Warner Brothers, Fox, and Paramount, showing a long-standing passion for storytelling in traditional media.
Media Appearances
Frank has no verified media appearances
Work History
CEO at Sweety High Media
Writer at Various
Education
Education details unavailable from University of San Diego
Education details unavailable from Tabor Academy
More Information
Social Presence :
Prographics :
Exp : N/A
Location : Manhattan Beach, California, United States
Job Level : Leadership
Designation : CEO at Sweety High Media
