Frank Soukup III, CHDM

Enigma
DISC Type : idc

Chief Marketing Officer at Just For Kix

Brainerd, Minnesota, United States

Overview

Frank has no verified overview

Personality Overview

Challenger

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Frank has no verified topics they care about

Media Appearances

Frank has no verified media appearances

Work History

11-2025
Chief Marketing Officer at Just For Kix
8-2024 - 10-2025
Senior Strategist at WhiteBox.Marketing
8-2010 - 8-2024
Director of Marketing at Grand View Lodge
8-2010 - 8-2024
Corporate Director of Marketing at Cote Family Companies, Inc.
6-1988 - 8-2010
Owner at undRdog com.munications

Education

1988 - 1992
Bachelors from Minnesota State Moorhead

More Information

Social Presence :

Prographics :

Exp : 37 Location : Brainerd, Minnesota, United States Job Level : Leadership Designation : Chief Marketing Officer at Just For Kix
URL has been copied!

Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Frank

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Frank take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Frank

Personality Compatibility


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