Kristy Sherlund

Visionary
DISC Type : Ds

Vice President Retail Marketing at Tommy's Express® Car Wash

Grand Rapids Metropolitan Area, United States

Overview

Kristy has no verified overview

Personality Overview

Big Vision Person

Risk Tolerant

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Kristy has no verified topics they care about

Media Appearances

Kristy has no verified media appearances

Work History

12-2022
Vice President Retail Marketing at Tommy's Express® Car Wash
9-2021 - 9-2023
Director Of Retail Marketing at Tommy's Express® Car Wash
8-2019 - 2-2021
Director Of Business Development at Koeze Company: Koeze Co., a 100 year old manufacturer, wholesaler, and retailer of gourmet food
11-2014 - 5-2019
Brand Director at Comfort Research: Home of Big Joe bean bag & pool toys sold at every major retailer & own website
2008 - 7-2014
Vice President Product & Merchandising at Baudville, Inc.: A B2B employee recognition company known for unique tangible & digital solutions.

Education

1983 - 1987
BAA from Central Michigan University
1999
Executive Leadership from Stephen Covey; Executive Training

More Information

Social Presence :

Prographics :

Exp : 37 Location : Grand Rapids Metropolitan Area, United States Job Level : Senior Designation : Vice President Retail Marketing at Tommy's Express® Car Wash
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kristy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kristy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kristy

Personality Compatibility


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