Frank Verna

Energizer
DISC Type : I

President at Tropitone Furniture Company

Dana Point, California, United States

Overview

As President of Tropitone Furniture Company, Frank Verna leads a team of over 200 employees, overseeing nearly $90 million in revenue. His career is marked by extensive sales leadership experience in the outdoor furnishings industry, including executive roles at Brown Jordan and Hooker Furnishings Corporation. People who have worked with him describe him as energetic and motivating.

Franks professional development includes certifications in Behavioral Finance from Duke University and Data-Driven Marketing, reflecting an interest in the intersection of psychology, data, and business strategy. He also follows insights from Harvard Business Review and MIT Sloan School of Management, indicating a commitment to continuous learning in business leadership.

He was introduced to the outdoor furniture industry by his father-in-law, a fact he credits for his successful career path.

Personality Overview

Enthusiastic

Believer

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Outdoor Furnishings
As a long-tenured executive and current President at Tropitone, he has deep expertise in the commercial and residential outdoor furniture markets.
Sales Leadership
His career progression is defined by senior sales roles at major industry players like Brown Jordan, Hooker Furnishings, and Tropitone.
Strategic Partnerships
Throughout his career, he has focused on cultivating mutually profitable partnerships with resellers and collaborators to drive market share growth.

Media Appearances

Frank has no verified media appearances

Work History

7-2023
President at Tropitone Furniture Company
4-2022 - 6-2023
Vice President of Sales at Hooker Furnishings Corporation
10-2018 - 3-2022
Senior Vice President, Consumer Sales at Brown Jordan Inc.
4-2016 - 6-2018
VP, Retail Sales and Marketing at Brown Jordan
8-2011 - 6-2018
VP, Retail Sales at Tropitone Furniture Company

Education

1995 - 1999
B.A. from Millersville University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 20 Location : Dana Point, California, United States Job Level : N/A Designation : President at Tropitone Furniture Company
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Frank

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Frank take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Frank

Personality Compatibility


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