Franklin Garza

Enthusiast
DISC Type : i

Partner at Datom Sports

Frisco, Texas, United States

Overview

Franklin Garza is an entrepreneur who transitioned from a corporate career as Director of Internal Audit at GRUMA. Now a business mentor, he is the Partner at Datom Sports, a soccer analytics firm using FIFA-endorsed GPS technology, and the Founder of Founder Education, a micro-learning platform for entrepreneurs. He holds a degree from Universidad Nacional Autónoma de México.

Franklin is passionate about community empowerment and has an interest in Movida Hispana, an organization focused on Hispanic advancement. His professional focus on soccer analytics is driven by a desire to help young athletes succeed, leveraging data and technology to foster their development and create pathways to college and professional sports careers.

His company, Datom Sports, uses proprietary data from FIFA-endorsed GPS trackers to generate unique scouting reports for football players.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Sports Analytics
As Partner at Datom Sports, he specializes in using GPS data and advanced analytics to generate scouting reports and insights for football (soccer).
Entrepreneurial Education
He founded a platform, Founder Education, to make business knowledge accessible to entrepreneurs and small business owners through micro-learning videos.
Youth Talent Development
His work with Datom Sports is centered on using data to help young football players improve and get scouted by college and professional teams.

Media Appearances

Franklin has no verified media appearances

Work History

11-2025
Partner at Datom Sports
8-2024
Founder at Founder Education
2-1993 - 4-2017
Director of Internal Audit at GRUMA

Education

Bachelor's degree from Universidad Nacional Autónoma de México

More Information

Social Presence :

Prographics :

Exp : 25 Location : Frisco, Texas, United States Job Level : Leadership Designation : Partner at Datom Sports
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Insights For Selling To Franklin

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franklin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Franklin

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Franklin move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Franklin take some risk or not?

  • They can take some low-probability risks if needed.

You And Franklin

Personality Compatibility


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