Franny Barnett

Examiner
DISC Type : cs

Sales Executive at Inmar Media

New York, New York, United States

Overview

Franny Barnett is a Sales Executive at Inmar Media, where she helps CPG, beauty, and travel brands grow through data-driven digital media and social commerce solutions. She earned her Bachelor of Arts from the University of Illinois Urbana-Champaign and has progressed through media strategy roles into her current sales position.

Outside of her professional work, Franny has a global perspective, having studied abroad in Florence, Italy. Her academic achievements were recognized through the LAS James Scholar honors program, which involved learning that went beyond the typical classroom curriculum.

As a university student, she participated in the LAS James Scholar honors program.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Social Commerce
Her role involves providing social commerce solutions, and she has promoted company events focused on this topic, like "Social Commerce Unleashed. "
CPG & Beauty Brands
Her current position at Inmar Media is focused on supporting and accelerating growth for brands in the CPG, Beauty, and Personal Care sectors.
Creative Advertising
Shared a post celebrating an inventive campaign with creator @dudewithsign, demonstrating an appreciation for creative and non-traditional marketing strategies.

Media Appearances

Franny has no verified media appearances

Work History

4-2024
Sales Executive at Inmar Media
6-2023 - 3-2024
Senior Media Strategist, Client Planning at Inmar Media
1-2022 - 6-2023
Media Strategist, Client Planning at Inmar Media
7-2020 - 8-2020
Account Management Intern at FCB Chicago
5-2019 - 8-2019
Marketing Intern at Tiege Hanley LLC

Education

2017 - 2021
Bachelor of Arts - BA from University of Illinois Urbana-Champaign
2020 - 2020
Study Abroad Spring ‘20 from Istituto Lorenzo de'​ Medici

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Junior Designation : Sales Executive at Inmar Media
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Insights For Selling To Franny

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franny is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Franny

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Franny move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Franny take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Franny

Personality Compatibility


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