Fraser McAvoy in

Fraser McAvoy

Energizer · DISC type I
VP Sales, Global Mid-Market Lead at GWI
📍 Greater London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
VP Sales, Global Mid-Market Lead
Job Level
Senior
Location
Greater London, England, United Kingdom
Personality Overview

How Fraser shows up

Enthusiastic
Big Picture Person
Informal

They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Priorities

Topics Fraser cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2024
VP Sales, Global Mid-Market Lead
GWI
1-2024 - 1-2025
VP, Independent Agencies EMEA
GWI
4-2022 - 12-2023
VP, Head of Independent Agencies, UK & ROW
GWI
10-2021 - 4-2022
Sales Director
GWI
5-2021 - 10-2021
Senior Business Development Manager
GWI
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2013
Master of Arts (MA)
City St George’s, University of London
2008 - 2012
Bachelor of Arts (B.A.)
University of Portsmouth
2005 - 2008
Education details unavailable
Tolworth Centre for Continuing Education
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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