Fraser Rallison in

Fraser Rallison

Critic · DISC type C
Head of MarTech Enablement at CACI Ltd
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Head of MarTech Enablement
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Fraser shows up

ROI Driven
Precise
Critic

They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Priorities

Topics Fraser cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2024
Head of MarTech Enablement
CACI Ltd
7-2022 - 4-2024
Head of Campaign Operations
CACI Ltd
1-2022 - 7-2022
Senior Campaign Operations Manager
CACI Ltd
10-2019 - 1-2022
Senior Campaign Manager
CACI Ltd
10-2018 - 9-2019
Campaign Manager, CACI Customer Engagement
CACI Ltd
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2011 - 2014
Bachelor of Science (BSc Hons)
University of Chester
2009 - 2011
A-Levels
Haydon Sixth Form
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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