Fraser Rallison

Critic
DISC Type : C

Head of MarTech Enablement at CACI Ltd

United Kingdom

Overview

Fraser has no verified overview

Personality Overview

ROI Driven

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Fraser has no verified topics they care about

Media Appearances

Fraser has no verified media appearances

Work History

4-2024
Head of MarTech Enablement at CACI Ltd
7-2022 - 4-2024
Head of Campaign Operations at CACI Ltd
1-2022 - 7-2022
Senior Campaign Operations Manager at CACI Ltd
10-2019 - 1-2022
Senior Campaign Manager at CACI Ltd
10-2018 - 9-2019
Campaign Manager, CACI Customer Engagement at CACI Ltd

Education

2011 - 2014
Bachelor of Science (BSc Hons) from University of Chester
2009 - 2011
A-Levels from Haydon Sixth Form

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Head of MarTech Enablement at CACI Ltd
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Insights For Selling To Fraser

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fraser is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fraser

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fraser move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fraser take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fraser

Personality Compatibility


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