Paul Jassal

Captain
DISC Type : DS

Director of Digital Marketing at Ritchie Bros.

Burnaby, British Columbia, Canada

Overview

Paul has no verified overview

Personality Overview

Decisive But Calm

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Paul has no verified topics they care about

Media Appearances

Paul has no verified media appearances

Work History

1-2022
Director of Digital Marketing at Ritchie Bros.
7-2019 - 1-2022
Director of Digital Marketing at Herschel Supply Company
1-2018 - 7-2019
Senior Digital Marketing Manager at TELUS
11-2016 - 12-2017
Manager, Digital Strategy at Westbank Corp
11-2015 - 11-2016
Senior Manager, Advertising at Clearly

Education

2009 - 2009
Certificate in Web Intelligence from The University of British Columbia
2012 - 2014
Certificate in Predictive Analytics from University of California, Irvine

More Information

Social Presence :

Prographics :

Exp : 19 Location : Burnaby, British Columbia, Canada Job Level : Mid-senior Designation : Director of Digital Marketing at Ritchie Bros.
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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