Paul Jassal in

Paul Jassal

Captain · DISC type DS
Director of Digital Marketing at Ritchie Bros.
📍 Burnaby, British Columbia, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Director of Digital Marketing
Job Level
Mid-senior
Location
Burnaby, British Columbia, Canada
Personality Overview

How Paul shows up

Decisive But Calm
Output-Driven
Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Paul cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2022
Director of Digital Marketing
Ritchie Bros.
7-2019 - 1-2022
Director of Digital Marketing
Herschel Supply Company
1-2018 - 7-2019
Senior Digital Marketing Manager
TELUS
11-2016 - 12-2017
Manager, Digital Strategy
Westbank Corp
11-2015 - 11-2016
Senior Manager, Advertising
Clearly
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2009
Certificate in Web Intelligence
The University of British Columbia
2012 - 2014
Certificate in Predictive Analytics
University of California, Irvine
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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