Freddy COUCHY

Evaluator
DISC Type : DCS

sales coaching contractor at Korn Ferry

France

Overview

Freddy Couchy is a charismatic Sales Enablement Director and founder of Keeshifts, specializing in sales transformation for the tech and digital sectors. An MBA lecturer and HEC Paris alumnus, he helps companies build world-class sales organizations. People who have worked with him describe him as inspiring, dynamic, passionate, and a strong team player.

He is a passionate advocate for continuous growth, both for himself and others, and is a certified professional coach through Erickson Coaching International. Described as sincere and benevolent, he focuses on building genuine human connections and believes in education as a means of "lighting a fire" rather than just conveying information.

Unique Fact: A testimonial notes that his convivial and friendly nature might take the form of a West Indian-style afterwork.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sales Transformation
His company, Keeshifts, focuses on metamorphosing sales teams and he frequently writes about creating the "salesperson of tomorrow" who provides meaning for clients.
Lifelong Learning
As an adjunct professor and MBA lecturer, he embodies his belief in continuous upskilling and relearning, often quoting Alvin Toffler on the topic.
Authentic Leadership
He writes about the need for coherence between leadership examples and team expectations, and is described in testimonials as a sincere and benevolent mentor.

Media Appearances

Freddy has no verified media appearances

Work History

5-2025
sales coaching contractor at Korn Ferry
1-2025
Coach professionnel -Erickson Coaching at Keeshifts
2-2016
Director of Sales And Business Development at Keeshifts
6-2024
Adjunct Professor Value Selling / Insight Selling - Tech - Digital & IT Sectors at Euridis Business School
9-2021
Adjunct Professor Of Business - Modern Sales Techniques at IÉSEG School of Management

Education

1-2017 - 7-2017
Business Unit Management from HEC Paris
ICF Accreditation from Erickson Coaching International

More Information

Social Presence :

Prographics :

Exp : 9 Location : France Job Level : Mid-senior Designation : sales coaching contractor at Korn Ferry
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Insights For Selling To Freddy

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Freddy is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Freddy

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Freddy move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Freddy take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Freddy

Personality Compatibility


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