Frederic Naayem
Inquirer · DISC type cdFrederic Naayem is a CPG veteran and serial entrepreneur, currently serving as the Co-Founder and COO of Smood Sweets. He previously founded artizn, a beverage brand inspired by Korean drinking vinegars. His background includes supply chain and management roles at major companies like LOréal and L Brands, complementing his degrees from the University of Miami.
Originally from France and based in Brooklyn, Frederic is driven by a passion for creating innovative, health-focused food and beverage products. He was inspired to start his first company, artizn, after a trip to South Korea where he discovered artisanal vinegars. He enjoys connecting directly with customers to understand their needs.
Frederic launched two distinct health-food brands, one for prebiotic tonics (artizn) and another for date-based candy (Smood Sweets).
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They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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