Frederick Afrifa

Commander
DISC Type : D

Public Speaking Coach at Believe In Greatness

United Kingdom

Overview

Frederick Afrifa is a public speaking coach and co-founder of Believe In Greatness, recognized by the BBC as a leading communication training company. He empowers leaders to communicate with confidence, leveraging his background as a former professional athlete. People who have worked with him often describe him as engaging, incredible, and brilliant.

Originally from Milan, Frederick moved to the UK at age 12 and overcame a language barrier to become a national champion athlete. He is passionate about mentoring youth and focuses on turning personal challenges into strengths. He also engages in social commentary on current events.

Frederick was a candidate on the BBCs "The Apprentice" in 2025, where he showcased his business and communication skills.

Personality Overview

Candid & Clear

Risk-Taker

Decisive

They respond better to strong and respectful interactions.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Leadership Communication
As co-founder of Believe In Greatness, he specializes in coaching leaders and executives to speak with clarity, credibility, and confidence, especially under pressure.
AI & Communication
His professional focus includes equipping leaders with the necessary communication skills to thrive in the new era of Artificial Intelligence, as stated in his headline.
Youth Mentorship
He has turned down corporate speaking opportunities to mentor teenagers and works with colleges on programs to help students transition from education to the workplace.

Media Appearances

Believe In Greatness speaker Frederick Afrifa speaks at a Youth .... Featured in YouTube

See Now

Work History

12-2021
Public Speaking Coach at Believe In Greatness
12-2021
Presenter at Fix Up Seminars
4-2020 - 11-2021
Financial Accountant at Pegasus Accountants
4-2019
Motivational Speaker at Sports for Schools
1-2017 - 12-2020
Founder at Pulito Services LTD

Education

2016 - 2019
Accounting from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : N/A Designation : Public Speaking Coach at Believe In Greatness
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Insights For Selling To Frederick

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederick is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Frederick

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Frederick move?

  • They can take decisions very fast if you manage to convince them.
  • Can Frederick take some risk or not?

  • The risks don’t matter much to them.

You And Frederick

Personality Compatibility


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