Frederick Afrifa in

Frederick Afrifa

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Public Speaking Coach at Believe In Greatness
📍 United Kingdom

Frederick Afrifa is a public speaking coach and co-founder of Believe In Greatness, recognized by the BBC as a leading communication training company. He empowers leaders to communicate with confidence, leveraging his background as a former professional athlete. People who have worked with him often describe him as engaging, incredible, and brilliant.

Originally from Milan, Frederick moved to the UK at age 12 and overcame a language barrier to become a national champion athlete. He is passionate about mentoring youth and focuses on turning personal challenges into strengths. He also engages in social commentary on current events.

Frederick was a candidate on the BBCs "The Apprentice" in 2025, where he showcased his business and communication skills.

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Experience
9 Years
Current Role
Public Speaking Coach
Location
United Kingdom
Personality Overview

How Frederick shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Frederick cares about

Leadership Communication
As co-founder of Believe In Greatness, he specializes in coaching leaders and executives to speak with clarity, credibility, and confidence, especially under pressure.
AI & Communication
His professional focus includes equipping leaders with the necessary communication skills to thrive in the new era of Artificial Intelligence, as stated in his headline.
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Career

Work history

12-2021
Public Speaking Coach
Believe In Greatness
12-2021
Presenter
Fix Up Seminars
4-2020 - 11-2021
Financial Accountant
Pegasus Accountants
4-2019
Motivational Speaker
Sports for Schools
1-2017 - 12-2020
Founder
Pulito Services LTD
In the press

Media appearances

Believe In Greatness speaker Frederick Afrifa speaks at a Youth .... Featured in YouTube
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Education
2016 - 2019
Accounting
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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