Frederick Heim, MBA

Initiator
DISC Type : Di

Senior Director of Marketing at AYSO

Rancho Santa Margarita, California, United States

Overview

Frederick has no verified overview

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Frederick has no verified topics they care about

Media Appearances

Frederick has no verified media appearances

Work History

7-2025
Senior Director of Marketing at AYSO
11-2024
Adjunct Professor of Entrepreneurship at Pepperdine Graziadio Business School
12-2025
Adjunct Professor of Marketing at California State University, Fullerton
7-2019 - 3-2025
Co-Founder at VERT
2-2024 - 11-2024
Marketing Director at World Gym International

Education

Master of Business Administration - MBA from Pepperdine Graziadio Business School
Bachelor of Science - BS from Pepperdine Graziadio Business School

More Information

Social Presence :

Prographics :

Exp : 34 Location : Rancho Santa Margarita, California, United States Job Level : Senior Designation : Senior Director of Marketing at AYSO
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Insights For Selling To Frederick

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederick is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Frederick

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Frederick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Frederick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Frederick

Personality Compatibility


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