Fredrik Björk

Critic
DISC Type : C

Founder & CEO at Grafbase

Stockholm, Stockholm County, Sweden

Overview

Fredrik Björk is a serial entrepreneur and technology executive, currently serving as the Founder and CEO of Grafbase. He previously scaled The RealReal as CTO through its 2019 IPO and founded Avatars United, a metaverse social network acquired by Linden Lab. He holds degrees from Rochester Institute of Technology and Richmond American University London.

Originally from Sweden and now based in San Francisco, Fredrik is a father of two. Outside of his demanding career, he is an avid marathon runner and enjoys physically challenging hobbies like windsurfing and wing foiling. He is also a prolific angel investor in early-stage technology companies.

He received the Silicon Valley Ruby Innovator Award in 2011 for his work on a social application that was downloaded over 5 million times.

Personality Overview

Negotiator

Critic

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Serverless & Edge
His current company, Grafbase, is a data platform built for developers to deploy serverless GraphQL backends to the edge, a topic he frequently discusses.
GraphQL Federation
He has publicly expressed enthusiasm for partnering with other platforms on their GraphQL Federation journeys, aligning with Grafbase's core technology.
Startup Investing
As an active angel investor, he backs numerous startups in sectors like Enterprise Applications and AI, including companies like Dimension, Medusa, and UnitQ.

Media Appearances

Fredrik has no verified media appearances

Work History

9-2021
Founder & CEO at Grafbase
5-2015
Angel Investor at Angel Investor
5-2016 - 3-2021
Chief Technology Officer at The RealReal
9-2013 - 5-2016
Vice President of Engineering at The RealReal
8-2011 - 8-2013
Director of Engineering at safeXai

Education

1999 - 2001
BS from Rochester Institute of Technology
1998 - 1999
BS from Richmond American University London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Founder & CEO at Grafbase
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fredrik

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fredrik take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fredrik

Personality Compatibility


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