Fredrik Thor

Commander
DISC Type : D

Head of Corporate Brand and Marketing at SSAB

Greater Stockholm Metropolitan Area, Sweden

Overview

Fredrik Thor is the Head of Corporate Brand and Marketing at SSAB, with over 20 years of experience in measurable communications. A graduate of Stockholm University, colleagues describe him as creative, structured, and engaged, with a focus on integrating a companys vision into communication strategies.

He was responsible for advertising campaigns at Systembolaget that won numerous prestigious awards, including Guldägg, Euro Best, and a 100W award for long-term brand management.

Personality Overview

Strong-Willed

Decisive

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Corporate Branding
As Head of Corporate Brand and Marketing at SSAB, he has extensive experience building strong brands for major Nordic companies like PostNord and Systembolaget.
Sustainable Innovation
He actively promotes SSAB's mission to decarbonize the steel industry, highlighting developments like fossil-free steel and partnerships with companies like Amazon.
B2B Marketing
A core skill throughout his career, focusing on effective and measurable communication strategies for business-to-business engagement.

Media Appearances

Fredrik has no verified media appearances

Work History

4-2019
Head of Corporate Brand and Marketing at SSAB
5-2017 - 3-2019
Nordic Market Manager, eCommerce & Logistics at PostNord
2-2015 - 4-2017
Branding and Marketing Communication Manager, Group Communications at PostNord
4-2014 - 2-2015
Chef Marknadskommunikation, PostNord Sverige at PostNord
12-2013 - 3-2014
Chef Marknads- och Externkommunikation, Posten Meddelande at PostNord

Education

2006 - 2011
Ledarskapsutveckling och Varumärke from Övriga utbildningar
1991 - 1996
BSc(Econ) from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Corporate Brand and Marketing at SSAB
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Insights For Selling To Fredrik

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrik is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fredrik

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fredrik move?

  • If convinced, they can reach decisions quite fast.
  • Can Fredrik take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fredrik

Personality Compatibility


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