Fredy Osterberger in

Fredy Osterberger

Captain · DISC type DS
Founder/CEO & Brand Companion Lead at FDY BRAND POSITIONING GmbH
📍 Munich, Bavaria, Germany

Fredy Osterberger is the Founder and CEO of FDY BRAND POSITIONING GmbH, where he leverages over 30 years of experience with top brands like Apple and Intel. He specializes in transforming brand marketing into a leadership function to drive business growth. Colleagues describe him as professional, visionary, and possessing deep knowledge in brand positioning.

Outside of his professional life, Fredy is committed to personal well-being and mental clarity. For nearly 30 years, he has participated in an annual fasting retreat as a personal ritual to reset physically and mentally, stepping away from all business-related activities.

Unique fact: Fredy is a co-holder of a patent for a portable training device, which has been associated with the Nike+ and Apple sports running device.

Read the full overview →
Experience
31 Years
Current Role
Founder/CEO & Brand Companion Lead
Job Level
Senior
Location
Munich, Bavaria, Germany
Personality Overview

How Fredy shows up

Output-Driven
Dynamic But Sincere
Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Fredy cares about

Brand as Leadership
Believes companies fail when brand marketing isn't a leadership function and advocates for brave leaders to drive brand growth from within the organization.
Athlete Branding
As a founder of KIND OF GREAT, he advises top athletes on strategic brand positioning and helps them prepare for their "career after the career. "
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Career

Work history

1-2016
Founder/CEO & Brand Companion Lead
FDY BRAND POSITIONING GmbH
1-2016
Founder & Partner
KIND OF GREAT
2017 - 2019
Aufsichtsratsvorsitzender
Werbezeichen AG
7-2011 - 12-2015
Chief Brand Officer I CBO & Olympic Projects
Atos
2010 - 6-2011
Chief Marketing Officer I CMO
Siemens IT Solutions and Services
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
on the job education
London Business School
Engineering degree in electronics
IHK Germany
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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