Fredy Osterberger

Captain
DISC Type : DS

Founder/CEO & Brand Companion Lead at FDY BRAND POSITIONING GmbH

Munich, Bavaria, Germany

Overview

Fredy Osterberger is the Founder and CEO of FDY BRAND POSITIONING GmbH, where he leverages over 30 years of experience with top brands like Apple and Intel. He specializes in transforming brand marketing into a leadership function to drive business growth. Colleagues describe him as professional, visionary, and possessing deep knowledge in brand positioning.

Outside of his professional life, Fredy is committed to personal well-being and mental clarity. For nearly 30 years, he has participated in an annual fasting retreat as a personal ritual to reset physically and mentally, stepping away from all business-related activities.

Unique fact: Fredy is a co-holder of a patent for a portable training device, which has been associated with the Nike+ and Apple sports running device.

Personality Overview

Output-Driven

Dynamic But Sincere

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brand as Leadership
Believes companies fail when brand marketing isn't a leadership function and advocates for brave leaders to drive brand growth from within the organization.
Athlete Branding
As a founder of KIND OF GREAT, he advises top athletes on strategic brand positioning and helps them prepare for their "career after the career. "
Brand Operating Systems
He has developed his own unique concept, the "FDY Brand Operating System, " to help CEOs and CMOs drive tangible brand and business impact.

Media Appearances

Fredy has no verified media appearances

Work History

1-2016
Founder/CEO & Brand Companion Lead at FDY BRAND POSITIONING GmbH
1-2016
Founder & Partner at KIND OF GREAT
2017 - 2019
Aufsichtsratsvorsitzender at Werbezeichen AG
7-2011 - 12-2015
Chief Brand Officer I CBO & Olympic Projects at Atos
2010 - 6-2011
Chief Marketing Officer I CMO at Siemens IT Solutions and Services

Education

on the job education from London Business School
Engineering degree in electronics from IHK Germany

More Information

Social Presence :

Prographics :

Exp : 31 Location : Munich, Bavaria, Germany Job Level : Senior Designation : Founder/CEO & Brand Companion Lead at FDY BRAND POSITIONING GmbH
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Insights For Selling To Fredy

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fredy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fredy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fredy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fredy

Personality Compatibility


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