French Williams

Critic
DISC Type : C

Board Member at SIM West Michigan

Hudsonville, Michigan, United States

Overview

French has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

French has no verified topics they care about

Media Appearances

French has no verified media appearances

Work History

1-2025
Board Member at SIM West Michigan
9-2018
Director of IT at Royal Technologies Corp.
6-2002 - 9-2018
IT Manager at Royal Technologies Corp.
12-2009
Steering Committee Member at ITMA
12-2010 - 12-2012
Steering Committee Chairman at ITMA

Education

2015 - 2015
Emerging Leaders Program from University of Michigan - Stephen M. Ross School of Business
2006 - 2011
Master's degree from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hudsonville, Michigan, United States Job Level : Mid-senior Designation : Board Member at SIM West Michigan
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Insights For Selling To French

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with French is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from French

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will French move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can French take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And French

Personality Compatibility


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