Stuart Logan

Enigma
DISC Type : icd

CEO at Twine

Manchester Area, United Kingdom

Overview

Stuart Logan is the CEO of Twine, a global platform connecting companies with a million vetted experts in creative, tech, and marketing. A serial entrepreneur with a BSc from The University of Manchester, he previously founded the ad-tech startup Amnis. Colleagues describe him as kind, compassionate, and understanding.

Stuart blends his technical expertise with a creative side, influenced by his artist mother. He has a passion for music that dates back to his university days and enjoys playing the guitar. He follows major industry players like Universal Music Group and Sony Music Entertainment.

He grew his first venture, a meta-search engine called YouTorrent, to over 6 million monthly unique visitors.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Future of Work
His company, Twine, is built on connecting companies with flexible expert talent, moving beyond the constraints of traditional employment models.
AI in Creative Fields
He actively discusses the two potential paths for creative work in the age of AI and how his platform, Twine AI, supports training AI models.
Bootstrapping Startups
He successfully bootstrapped his ad-tech company, Amnis, to $2 million in annual revenue in just two years, demonstrating a focus on lean growth.

Media Appearances

Stuart has no verified media appearances

Work History

1-2016
CEO at Twine
10-2015
Manchester Host at 9others
6-2013 - 1-2016
CEO at Clowdy
1-2010 - 1-2015
Managing Director at Amnis Technology
10-2008 - 12-2012
Consultant at YouTorrent

Education

2004 - 2007
BSc (Hons) from The University of Manchester
1996 - 2003
Education details unavailable from Bishop Wordsworth's School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : CEO at Twine
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Stuart

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Stuart take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Stuart

Personality Compatibility


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