Frida Vargas in

Frida Vargas

Evaluator · DISC type DCS
Country Manager at Binance
📍 Miguel Hidalgo, Mexico City, Mexico

Frida Vargas is a senior executive with over five years of experience in the Latin American crypto industry, having held leadership roles at Binance and Bitso. A graduate of Tecnológico de Monterrey, she specializes in driving growth, cross-border payments, and stablecoins. People who have worked with her describe her as talented, professional, smart, and hard-working.

Frida is a vocal advocate for empowering women in the crypto and technology sectors, aiming to foster more inclusive and equitable spaces. During a career break, she dedicated her time to social causes, including organizing solidarity meals for hospital staff and supporting an agroecological initiative in Xochimilco.

While Country Manager at Crehana, she scaled the local team from 3 to 20 people in just nine months, showcasing her expertise in rapid business expansion.

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Experience
9 Years
Current Role
Country Manager
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

How Frida shows up

Hard To Convince
Fast But Analytical
Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Frida cares about

Crypto in LATAM
As the former Country Manager for Binance in Mexico and a leader at Bitso, her career has focused on expanding crypto adoption and services throughout the region.
Women in Crypto
She is a passionate advocate for female empowerment in finance and technology, frequently speaking on the importance of inclusion and creating opportunities for women in the industry.
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Career

Work history

9-2022 - 8-2025
Country Manager
Binance
1-2021 - 6-2022
Business Development Lead
BITSO
5-2018 - 9-2019
Country Manager
Crehana
11-2016 - 1-2018
Inbound Sales Representative
Hubspot
1-2015 - 8-2016
Country Director
Oxford Business Group
In the press

Media appearances

La Visión y Retos de Binance en México para 2025. Featured in Apple Podcasts
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Binance to invest US $53M to expand crypto in Mexico. Featured in Mexico News Daily
+2 more appearances Login to view media
Education
2003 - 2008
Bachelor of Business Administration (BBA)
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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