Frida Vargas

Frida Vargas is a senior executive with over five years of experience in the Latin American crypto industry, having held leadership roles at Binance and Bitso. A graduate of Tecnológico de Monterrey, she specializes in driving growth, cross-border payments, and stablecoins. People who have worked with her describe her as talented, professional, smart, and hard-working.

Frida is a vocal advocate for empowering women in the crypto and technology sectors, aiming to foster more inclusive and equitable spaces. During a career break, she dedicated her time to social causes, including organizing solidarity meals for hospital staff and supporting an agroecological initiative in Xochimilco.

While Country Manager at Crehana, she scaled the local team from 3 to 20 people in just nine months, showcasing her expertise in rapid business expansion.