Froy Garza

Pioneer
DISC Type : sdi

Chief Executive Officer/Executive Director at U.S. Department of Veterans Affairs

El Paso, Texas, United States

Overview

Froy Garza is the Chief Executive Officer for the VA Central California Health Care System, where he leads over 1, 900 employees with a budget exceeding $645 million. A 16-year veteran of the VA system, he holds a Master of Public Administration and is a certified Lean Six Sigma Black Belt.

Froy demonstrates a deep personal commitment to the veteran community. He frequently celebrates military milestones, such as the Marine Corps birthday and Memorial Day, and actively promotes community-focused events that provide direct support and resources to veterans and their families.

While leading the El Paso VA, he helped transform the facility from a lower-performing organization into one of the most improved in the nation.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Veterans' Healthcare
His entire career is dedicated to improving healthcare delivery for veterans, focusing on access, quality of care, and specialized programs like the PACT Act.
Healthcare Leadership
He has a proven track record of managing large, complex healthcare systems, overseeing substantial budgets, and improving key metrics like patient care and staff engagement.
Process Improvement
As a certified Lean Six Sigma Black Belt, he is formally trained in methodologies for making organizational processes more efficient and effective.

Media Appearances

Froy has no verified media appearances

Work History

11-2025
Chief Executive Officer/Executive Director at U.S. Department of Veterans Affairs
6-2022
Chief Executive Officer/Executive Director at U.S. Department of Veterans Affairs
9-2024 - 11-2025
Interim CEO/Executive Director at U.S. Department of Veterans Affairs

Education

Master of Public Administration - MPA from The University of Texas Rio Grande Valley

More Information

Social Presence :

Prographics :

Exp : 3 Location : El Paso, Texas, United States Job Level : Senior Designation : Chief Executive Officer/Executive Director at U.S. Department of Veterans Affairs
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Insights For Selling To Froy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Froy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Froy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Froy move?

  • They are generally fast movers and can take quick decisions
  • Can Froy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Froy

Personality Compatibility


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