Günsu Erbek

Observer
DISC Type : ci

Marketing Communications Manager at GE HealthCare

London, England, United Kingdom

Overview

Günsu Erbek is a Marketing Communications Manager at GE HealthCare with extensive experience in B2B and B2C marketing for both startups and corporate firms. A graduate of Kings College London, she specializes in creating go-to-market plans, developing product positioning, and executing cross-channel marketing strategies to drive commercial growth.

She is a strong advocate for positive workplace environments and is passionate about social causes, using her voice to support community fundraising for issues like homelessness. Günsu feels a deep connection to initiatives that use the arts and dance to bring joy and therapeutic benefits to patients.

She has a personal passion for projects that combine dance and therapy for individuals with neurological disorders, stemming from witnessing its impact on loved ones.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Go-to-Market Strategy
She has built her career on translating business strategy into actionable go-to-market plans and defining product positioning for commercial success.
Healthcare Marketing
Her current role as Marketing Communications Manager at GE HealthCare places her at the intersection of marketing and medical technology. [Predicted]
Workplace Culture
She has expressed the importance of feeling valued and respected at work, highlighting the negative effects of toxic environments on employee well-being.

Media Appearances

Günsu has no verified media appearances

Work History

12-2022
Marketing Communications Manager at GE HealthCare
8-2021 - 12-2022
Head Of Marketing at Minted
5-2020 - 8-2021
Marketing Manager at molecure
10-2019 - 4-2020
Business Development Manager at Angsana New Business Agency
10-2017 - 9-2019
Social Media Specialist at Select Fashion

Education

2018 - 2019
Master of Science - MS from King's College London
2005 - 2010
Bachelor's degree from Istanbul Bilgi University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Communications Manager at GE HealthCare
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Insights For Selling To Günsu

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Günsu is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Günsu

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Günsu move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Günsu take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Günsu

Personality Compatibility


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