Gabriel B. in

Gabriel B.

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Engineering Director at The Brief
📍 Oradea, Bihor, Romania

Gabriel B. is an Engineering Director at The Brief, specializing in AI and creative automation for advertisers. With a background at Meta and a Masters degree, he focuses on scalable software development and is described by colleagues as an "excellent leader and mentor. "

He has a strong interest in the principles of good design and usability, believing that thoughtful details are crucial for a positive user experience. He is dedicated to empowering his teams, viewing it as essential for them to achieve their best work and drive innovation.

Interesting fact: He is a certified Scrum Master, holding a formal certification in SCRUM & Agile Methodology Training.

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Experience
8 Years
Current Role
Engineering Director
Job Level
Mid-senior
Location
Oradea, Bihor, Romania
Personality Overview

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Communication Style
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Priorities

Topics Gabriel cares about

AI in Advertising
He leads the development of AI tools using models from Anthropic and Google to help marketers optimize campaigns and automate the creative production process.
Creative Automation
His core focus is building solutions that blend creativity with technology, streamlining the advertising workflow from ideation to final production.
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Career

Work history

7-2025
Engineering Director
The Brief
12-2023 - 8-2025
Engineering Manager
The Brief
4-2023 - 12-2023
Staff Software Engineer
The Brief
12-2017 - 10-2020
Software Engineer
Meta
10-2017 - 3-2023
Senior Software Engineer
Meta
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2014
Master's Degree
Universitatea din Oradea
2009 - 2012
Bachelor’s Degree
Universitatea din Oradea
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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