Gabriela Amato

Critic
DISC Type : C

CMO | Chief Media Officer | Media VP at VML

São Paulo, São Paulo, Brazil

Overview

Gabriela has no verified overview

Personality Overview

ROI Driven

Critic

Precise

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Gabriela has no verified topics they care about

Media Appearances

Gabriela has no verified media appearances

Work History

1-2025
CMO | Chief Media Officer | Media VP at VML
8-2021 - 12-2024
Head of Media at WPP Media Services
8-2020 - 8-2021
Diretora de Mídia at Fbiz
5-2018 - 8-2020
Diretora de Mídia at J. Walter Thompson Worldwide
1-2016 - 5-2018
Gerente de Mídia (On + Off) at J. Walter Thompson Worldwide

Education

2004 - 2008
Comunicação Social com ênfase em Publicidade e Propaganda from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CMO | Chief Media Officer | Media VP at VML
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Insights For Selling To Gabriela

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Gabriela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Gabriela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gabriela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gabriela

Personality Compatibility


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