Gabriela Moncada

Critic
DISC Type : C

CEO and Co-founder at Lexy

Barcelona, Catalonia, Spain

Overview

Gabriela Moncada is the CEO and Co-founder of Lexy, an AI platform for generating personalized brand content. An expert in entrepreneurship, innovation, and content management, she holds a Scrum Master certification. Colleagues and collaborators describe her as being "proactive, " "competent, " "efficient, " and "effective. "

Inspired by the entrepreneurial women in her family, Gabriela is a passionate advocate for women in technology and business. She actively participates in talks and networks that promote female entrepreneurship and discusses the challenges and opportunities AI presents for women, aiming to empower others to achieve their goals.

She was featured as a "Digital Heroine" for her pioneering work in applying AI to digital content management.

Personality Overview

Information Seeker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI in Marketing
Her company, Lexy, is an AI-powered platform for content creation, and she speaks publicly about AI's role in the future of marketing.
Women in Technology
She is actively involved with organizations like Dones en Xarxa, participating in talks about the impact of AI on women and empowering female entrepreneurs.
Startup Mentorship
Serves as a mentor for startups at organizations like Impact Hub Barcelona, guiding them on digital products, marketing strategy, and applying AI.

Media Appearances

Gabriela has no verified media appearances

Work History

1-2022
CEO and Co-founder at Lexy
5-2024
Mentora at Impact Hub Barcelona
11-2021 - 9-2025
Associate Entrepreneur at Demium
10-2019 - 1-2022
Marketing digital y administrativo at The Outsources
7-2017 - 4-2019
Content Manager at Tiendeo

Education

2014 - 2015
Master's degree from Universitat Autònoma de Barcelona
2015 - 2016
Máster en Marketing 3.0 y Gestión de Contenidos from CIPSA, Centro Informática Profesional

More Information

Social Presence :

Prographics :

Exp : 9 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : CEO and Co-founder at Lexy
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Insights For Selling To Gabriela

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriela is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Gabriela

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Gabriela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gabriela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gabriela

Personality Compatibility


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