Gabrielle Santiago

Enigma
DISC Type : cdi

Digital Marketing Manager at Dayglow

Newburgh, New York, United States

Overview

Gabrielle is a creative CRM and E-commerce Strategist who excels at building memorable brands through storytelling and authentic digital experiences. With a background in Communication and Media Studies from Pace University, she leads copy and content strategy with a focus on emotional resonance. People whove worked with her highlight her sustained dedication.

At her core, Gabrielle is a writer and communicator who is passionate about creating genuine connections. She believes in empathy-driven branding and human-first thinking. Her interests suggest a passion for the beauty and music industries, following major brands like SEPHORA and Sony Music Entertainment.

She successfully launched and grew a Discord community to over 1, 600 members to deepen customer loyalty.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Brand Storytelling
Passionate about building brands through authentic narratives, emotional resonance, and crafting memorable digital experiences that connect with customers.
Customer Experience
Focuses on building scalable support systems and customer satisfaction strategies, and follows insights from leaders in the CX field.
Community Building
Successfully launched and managed a 1, 600+ member Discord community, demonstrating a strong ability to foster brand loyalty and engagement.

Media Appearances

Gabrielle has no verified media appearances

Work History

7-2025
Digital Marketing Manager at Dayglow
7-2025
Senior E-Commerce & Marketing Manager at Mvnifest
6-2022 - 6-2025
Senior E-Commerce & Marketing Manager at Rooted
1-2020 - 5-2022
Customer Experience Associate at Rooted
7-2018 - 1-2020
Shopkeeper & Plant Care Specialist at Rooted

Education

2012 - 2014
Communication and Media Studies from Pace University
2009 - 2012
High School Diploma from School 7-Oceanside Senior High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Newburgh, New York, United States Job Level : Middle Designation : Digital Marketing Manager at Dayglow
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Insights For Selling To Gabrielle

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabrielle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gabrielle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gabrielle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gabrielle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gabrielle

Personality Compatibility


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