Gareth Barker

Critic
DISC Type : C

Senior Director, Product Management, Digital Commerce. at Sony Interactive Entertainment

London, England, United Kingdom

Overview

Gareth Barker is a people-focused product management and marketing leader at PlayStation, currently Senior Director of Product Management for D2C. With a background in entertainment at UKTV and FMCG at Procter & Gamble, he specializes in brand, digital, and e-commerce strategy. He holds a degree from the University of Warwick and a certification in GenAI for Executives.

He led the successful relaunch of the PlayStation Plus subscription service, which resulted in a sustained, step-change in profitable growth for the multi-billion dollar business.

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

D2C Growth
He is currently building and growing PlayStation's multi-billion dollar direct-to-consumer (D2C) storefront experiences.
Empowering Teams
Expresses a passion for building diverse and empowered teams. His social media activity shows he is actively hiring and promoting his team members.
Generative AI
Recently obtained a certification in "GenAI for Executives & Business Leaders, " indicating a current interest in its strategic application.

Media Appearances

Gareth has no verified media appearances

Work History

10-2025
Senior Director, Product Management, Digital Commerce. at Sony Interactive Entertainment
9-2023 - 10-2025
Senior Director, Product Management, PlayStation Direct at Sony Interactive Entertainment
4-2019 - 9-2023
Senior Director, Global Store and Services Marketing at Sony Interactive Entertainment
11-2016 - 2-2018
Consumer Marketing Director at UKTV
3-2016 - 10-2016
Head of Consumer Marketing at UKTV

Education

2001 - 2004
BA (Joint Hons) from University of Warwick
Education details unavailable from Trinity School, Croydon

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, Product Management, Digital Commerce. at Sony Interactive Entertainment
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gareth

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Gareth take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Gareth

Personality Compatibility


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