Gareth Barker in

Gareth Barker

Login to view DISC.
Senior Director, Product Management, Digital Commerce. at Sony Interactive Entertainment
📍 London, England, United Kingdom

Gareth Barker is a people-focused product management and marketing leader at PlayStation, currently Senior Director of Product Management for D2C. With a background in entertainment at UKTV and FMCG at Procter & Gamble, he specializes in brand, digital, and e-commerce strategy. He holds a degree from the University of Warwick and a certification in GenAI for Executives.

He led the successful relaunch of the PlayStation Plus subscription service, which resulted in a sustained, step-change in profitable growth for the multi-billion dollar business.

Read the full overview →
Experience
14 Years
Current Role
Senior Director, Product Management, Digital Commerce.
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Gareth shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Gareth cares about

D2C Growth
He is currently building and growing PlayStation's multi-billion dollar direct-to-consumer (D2C) storefront experiences.
Empowering Teams
Expresses a passion for building diverse and empowered teams. His social media activity shows he is actively hiring and promoting his team members.
+5 more topics Login to view topics
Career

Work history

10-2025
Senior Director, Product Management, Digital Commerce.
Sony Interactive Entertainment
9-2023 - 10-2025
Senior Director, Product Management, PlayStation Direct
Sony Interactive Entertainment
4-2019 - 9-2023
Senior Director, Global Store and Services Marketing
Sony Interactive Entertainment
11-2016 - 2-2018
Consumer Marketing Director
UKTV
3-2016 - 10-2016
Head of Consumer Marketing
UKTV
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
BA (Joint Hons)
University of Warwick
Education details unavailable
Trinity School, Croydon
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Sony Interactive Entertainment Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Gareth. Free, 10 seconds.