Gareth Griffith-Swain

Inquirer
DISC Type : dc

Founder at Fungi Foods

London Area, United Kingdom

Overview

Gareth Griffith-Swain is an entrepreneur who turned a lockdown hobby of growing mushrooms in his bedroom into a thriving business, Fungi Foods. Leveraging a prior background in supply chain roles at Nandos, he now operates from his familys farm in North Wales, recently winning a national supply contract with Aldi.

Originally from England, Gareth spent summers at his familys sheep farm in North Wales and has now returned to his roots, even learning Welsh. His earlier career included time as a trail builder in British Columbia, reflecting a long-standing passion for the outdoors that aligns with his current venture in the Welsh mountains.

After winning Channel 4s "Aldis Next Big Thing, " his Lions Mane mushrooms are now stocked in over 1, 000 Aldi stores nationwide.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Exotic Mushrooms
Founder of Fungi Foods, specializing in exotic and medicinal mushrooms like Lion's Mane. He started the business from his bedroom and now supplies major retailers.
Sustainable Food
He established his business on his family's farm in North Wales, diversifying its use from sheep farming to sustainable, locally-grown food production.
Retail Entrepreneurship
Successfully pitched his product on the TV show "Aldi's Next Big Thing, " winning a contract to supply over 1, 000 stores nationwide.

Media Appearances

Gareth has no verified media appearances

Work History

3-2022
Founder at Fungi Foods
8-2020 - 12-2021
Customer Supply Chain Planner at Nando's Group Limited
12-2018 - 8-2020
Customer Supply Chain Executive at Nando's Group Limited
10-2018 - 12-2018
Commercial Procurement Analyst at Hawtrey Dene Group
6-2018 - 9-2018
Trail Builder at British Coloumbia

Education

2009 - 2013
Education details unavailable from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder at Fungi Foods
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Gareth

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • Their decision making speed is somewhere in the middle.
  • Can Gareth take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Gareth

Personality Compatibility


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