Gareth Perry

Commander
DISC Type : D

Co-Owner & MD at Databroker

Manchester Area, United Kingdom

Overview

Gareth Perry is the Co-Owner of Databroker, where he has dedicated nearly 15 years. He is an expert in B2B data, focused on maximizing campaign ROI by ensuring data quality. He holds a Bachelors Degree from The Manchester Metropolitan University and has progressed through multiple roles after starting as a Business Development Manager.

Outside of work, Gareth is a family man who enjoys spending time with his wife, two young children, and their labradoodle, Baxter. He enjoys walks in the Peak District followed by a pub lunch, showcasing his appreciation for the outdoors and simple pleasures.

He has impressively risen from a Business Development Manager to become the Co-Owner of Databroker.

Personality Overview

Risk-Taker

Decisive

Candid & Clear

They are very proud of what they do.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

B2B Data Strategy
With nearly 15 years at Databroker, his entire career is focused on making B2B data effective for sales and marketing campaigns to boost ROI.
Sales & Marketing Alignment
He frequently writes about how quality, targeted data is the critical link that joins sales and marketing efforts for successful lead generation.
Client-Centric Flexibility
He emphasizes structuring deals to suit client needs, including custom data supplies, payment plans, and annual contracts, rather than using a standard order form.

Media Appearances

Gareth has no verified media appearances

Work History

11-2024
Co-Owner & MD at Databroker
11-2020 - 10-2024
Managing Director at Databroker
10-2015 - 11-2020
Sales Director at Databroker
10-2013 - 10-2015
Account Director at Databroker
5-2012 - 10-2013
Business Development Manager at Databroker

Education

2006 - 2009
Bachelor's Degree from The Manchester Metropolitan University
2004 - 2005
French Studies from University of London Institute in Paris

More Information

Social Presence :

Prographics :

Exp : 16 Location : Manchester Area, United Kingdom Job Level : N/A Designation : Co-Owner & MD at Databroker
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gareth

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gareth take some risk or not?

  • The risks don’t matter much to them.

You And Gareth

Personality Compatibility


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