Gareth Williams

Enthusiast
DISC Type : i

Chief Executive Officer at Marshall Land Systems

United Kingdom

Overview

Gareth Williams is the CEO of Marshall Land Systems, leading the companys mission to deliver deployable capabilities for defense and national security. He has an extensive background in cyber defense, previously serving as a Vice President at Thales. He is a Fellow and holds an honorary doctorate from the University of South Wales.

He is passionate about developing talent and creating educational pathways, having co-founded the Cyber College Cymru initiative in Wales to build the future cyber security workforce. Colleagues have described him as determined, resilient, and a leader who makes a real impact.

He serves as a member of the UK Governments National Cyber Advisory Board, shaping national cyber resilience and strategy.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Defence Capabilities
Leads a company focused on designing and delivering robust, deployable capabilities for global defense and national security personnel.
Corporate Acquisitions
Recently led Marshall Land Systems through its acquisition by Flowing River Capital, calling it a great partnership for future growth.
National Cyber Security
Advises the UK government as a member of the National Cyber Advisory Board and has extensive executive experience in cyber defense with Thales.

Media Appearances

Gareth Williams honorary doctorate USW - Marshall Group. Featured in Marshall Group

See Now

AM General Demonstrates Mobility Capabilities to UK Ministry of Defence as it Announces Strategic Collaboration with Marshall Land Systems. Featured in PR Newswire

See Now

Work History

11-2025
Chief Executive Officer at Marshall Land Systems
8-2024
Chief Executive Officer - Engineering Businesses at Marshall
11-2023 - 9-2024
Chief Operating Officer at Marshall
11-2022 - 11-2025
Member National Cyber Advisory Board at Cabinet Office
9-2021 - 11-2023
Vice President Operations & International - Cyber Defence Solutions Business Line at Thales

Education

1996 - 1999
CIMA from University of the West of England
Fellow from University of South Wales

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Marshall Land Systems
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gareth

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gareth take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gareth

Personality Compatibility


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