Garrett Matthews in

Garrett Matthews

Observer · DISC type ic
Director of Analytics - Digital Commerce at Aritzia
📍 Canada

Garrett Matthews is a Data & Analytics Leader with over a decade of experience at companies like Aritzia and Best Buy Canada. He specializes in delivering end-to-end data solutions, digital experimentation, and data strategy to support business goals. He holds a Bachelor of Arts from the University of Alberta.

Outside of his professional focus on data, Garrett shows an interest in motivational and philosophical content. He makes it a point to listen to David Foster Wallaces commencement speech, "This Is Water, " at the beginning of every year, finding it a powerful source of perspective.

At Best Buy Canada, he drove more than $150M in incremental revenue through A/B testing and optimization.

Read the full overview →
Experience
13 Years
Current Role
Director of Analytics - Digital Commerce
Job Level
Mid-senior
Location
Canada
Personality Overview

How Garrett shows up

Value Driven
Assertive
Example Seeker

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Garrett cares about

eCommerce Analytics
His career at Aritzia and Best Buy Canada has focused on digital commerce, leading major initiatives like GA4 migration and full website replatforms to improve customer experience.
Data-Driven Value
He is passionate about using data to drive change and create value for both the company and its customers, a core theme throughout his professional summary.
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Career

Work history

1-2026
Director of Analytics - Digital Commerce
Aritzia
11-2023 - 1-2026
Senior Manager, Analytics
Aritzia
3-2022 - 11-2023
Data & Analytics Manager - bestbuy.ca & Digital Retail
Best Buy Canada
9-2021 - 3-2022
Practice Specialist, Digital Analytics
Best Buy Canada
11-2020 - 9-2021
Senior Digital Analyst IV
Best Buy Canada
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2012
Bachelor of Arts (B.A.)
University of Alberta
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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