Garrett Matthews

Observer
DISC Type : ic

Director of Analytics - Digital Commerce at Aritzia

Canada

Overview

Garrett Matthews is a Data & Analytics Leader with over a decade of experience at companies like Aritzia and Best Buy Canada. He specializes in delivering end-to-end data solutions, digital experimentation, and data strategy to support business goals. He holds a Bachelor of Arts from the University of Alberta.

Outside of his professional focus on data, Garrett shows an interest in motivational and philosophical content. He makes it a point to listen to David Foster Wallaces commencement speech, "This Is Water, " at the beginning of every year, finding it a powerful source of perspective.

At Best Buy Canada, he drove more than $150M in incremental revenue through A/B testing and optimization.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

eCommerce Analytics
His career at Aritzia and Best Buy Canada has focused on digital commerce, leading major initiatives like GA4 migration and full website replatforms to improve customer experience.
Data-Driven Value
He is passionate about using data to drive change and create value for both the company and its customers, a core theme throughout his professional summary.
Digital Experimentation
He has a proven track record of leading digital experimentation programs, including A/B testing and optimization, to generate significant incremental revenue.

Media Appearances

Garrett has no verified media appearances

Work History

1-2026
Director of Analytics - Digital Commerce at Aritzia
11-2023 - 1-2026
Senior Manager, Analytics at Aritzia
3-2022 - 11-2023
Data & Analytics Manager - bestbuy.ca & Digital Retail at Best Buy Canada
9-2021 - 3-2022
Practice Specialist, Digital Analytics at Best Buy Canada
11-2020 - 9-2021
Senior Digital Analyst IV at Best Buy Canada

Education

2008 - 2012
Bachelor of Arts (B.A.) from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Mid-senior Designation : Director of Analytics - Digital Commerce at Aritzia
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Insights For Selling To Garrett

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Garrett is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Garrett

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Garrett move?

  • They like to analyze well and then make their decisions.
  • Can Garrett take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Garrett

Personality Compatibility


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