Garrick Tiplady

Questioner
DISC Type : c

Global Head of Small & Medium Business Group at Meta

Toronto, Ontario, Canada

Overview

Garrick Tiplady serves as the Global Head of the Small & Medium Business Group at Meta, focusing on driving worldwide growth for businesses. His expertise stems from a diverse career including consulting at BCG, senior leadership at Rogers Communications, and founding several startups. He holds an MBA from Ivey Business School and a B. A. Sc. from McGill University.

Outside of Meta, Garrick is deeply involved in community and the arts. He is a Director for Right to Play, an international non-profit empowering vulnerable children, and serves on the board of The Power Plant, Canadas leading contemporary visual art gallery. He also previously chaired Koru, a venture capital fund.

He has co-founded multiple tech companies, including Vemba, a video distribution platform, and VSBLTY, a retail digital display company.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Advertising
Recently appeared on a podcast discussing how AI is augmenting media buying and creative capabilities, freeing up marketers for more strategic work.
SMB Enablement
His entire career at Meta, from Canada Country Director to his current global role, has focused on empowering small and medium-sized businesses with technology.
Venture Investing
Served as Director and Chair at Koru, the venture foundry of the Ontario Teachers' Pension Plan, showing a deep interest in the startup investment ecosystem.

Media Appearances

Bonus: Meta's Garrick Tiplady & Kitsch's Yingying Kuang on Scaling .... Featured in YouTube

See Now

Meta's Garrick Tiplady on Tech's Role in Supporting Small Bizs. Featured in Canadian Business

See Now

Work History

5-2025
Global Head of Small & Medium Business Group at Meta
11-2024 - 5-2025
Global Head of Mid Market at Meta
3-2022 - 11-2024
VP Global Business Group, North America at Meta
11-2019
Director, Chair at Koru
1-2018 - 2-2025
Director at Right To Play

Education

1998 - 2000
MBA from Ivey Business School at Western University
1990 - 1994
Bachelor of Applied Science (B.A.Sc.) from McGill University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Global Head of Small & Medium Business Group at Meta
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Insights For Selling To Garrick

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Garrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Garrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Garrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Garrick take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Garrick

Personality Compatibility


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