Rudy Santos

Critic
DISC Type : C

Member Board Of Directors (Appointed position) at Ontario Heritage Trust

Canada

Overview

As Managing Director of RCS Media Solutions, Rudy Santos leverages over 20 years of marketing and advertising expertise to grow successful brands. Educated at Ryerson and Queens University, he specializes in strategic media buying and campaign management. People often describe him as professional, knowledgeable, trustworthy, and attentive to client needs.

Outside of work, Rudy is passionate about preserving Ontarios rich and diverse heritage, serving as an appointed board member for the Ontario Heritage Trust. He is also an avid baseball enthusiast who enjoys watching his beloved Toronto Blue Jays. His social media activity suggests an interest in international travel and culture.

He holds a government-appointed position on the Board of Directors for the Ontario Heritage Trust.

Personality Overview

Precise

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

OOH Advertising
Has extensive experience in Out-of-Home advertising from a prior role as National Account Manager and features OOH campaigns in his work with RCS Media Solutions.
Strategic Media Buying
His biography highlights his specialization in strategic media buying, where he helps high-profile national and international companies build successful brands.
Heritage Preservation
He has a publicly stated passion for preserving Ontario's heritage and actively serves as an appointed member on the board of the Ontario Heritage Trust.

Media Appearances

Rudy has no verified media appearances

Work History

2-2021
Member Board Of Directors (Appointed position) at Ontario Heritage Trust
1-2012
Managing Director at RCS Media Solutions
5-2003 - 10-2011
NATIONAL ACCOUNT MANAGER at OUTFRONT Media
1-2001 - 12-2003
MEDIA ACCOUNT DIRECTOR at News America Marketing
2000 - 2001
ACCOUNT EXECUTIVE at Toronto Sun

Education

Leadership from Queen's University
Business/Commerce from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Canada Job Level : Mid-senior Designation : Member Board Of Directors (Appointed position) at Ontario Heritage Trust
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Insights For Selling To Rudy

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rudy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rudy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rudy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rudy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rudy

Personality Compatibility


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