Gary Burton

Doer
DISC Type : sd

Group Head of IT & Digital at Lanes Group

Leeds, England, United Kingdom

Overview

Gary is a technology leader steering global IT and digital strategy at Lanes Group, with deep experience in regulated industries like payments and transportation. Colleagues describe him as a conscientious, dedicated, and energetic leader who excels at bringing teams together. He holds PRINCE2 and ITIL Foundation certifications.

Outside of his core role, Gary is passionate about engaging with the wider tech community. He actively participates in and hosts industry events, such as global CIO conferences and tech leadership summits, demonstrating a commitment to continuous learning and networking with fellow leaders.

Unique fact: Gary recently hosted a Tech Leaders Summit event at an Everyman cinema in Leeds.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

IT & Digital Strategy
His current role involves leading IT and Digital to enable the ambitious growth plans at Lanes Group, focusing on innovation and predictable delivery.
Service Excellence
A consistent theme in his work, including implementing ServiceNow and building a "service first" organization in a previous role.
Cybersecurity Execution
He is actively expanding his team at Lanes Group with a specific focus on executing the company's security strategy to support rapid growth.

Media Appearances

Gary has no verified media appearances

Work History

9-2025
Group Head of IT & Digital at Lanes Group
9-2024 - 9-2025
Consultant - Enterprise IT at Burberry
6-2023 - 9-2024
Head of Enterprise IT Services at Northern
12-2019 - 6-2023
Head of Enterprise IT Services at AutoProtect
1-2019 - 12-2019
Global IT Services Manager at Cubic Corporation

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Group Head of IT & Digital at Lanes Group
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gary

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gary take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gary

Personality Compatibility


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