Gary Fee

Chief Executive Officer at City & County Healthcare Group

📍 United Kingdom

Gary Fee is the CEO of City & County Healthcare, the UKs largest homecare provider, where he drives transformation with a focus on a "people-first" culture. With over 20 years of international senior management experience in finance and operations, he has a proven track record in M&A, business turnarounds, and strategic growth.

He was named the most influential leader in UK social care for 2025.

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Experience

37 Years

Current Role

Chief Executive Officer

Job Level

Leadership

Location

United Kingdom

Personality Overview

How Gary shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Gary cares about

Social Care Advocacy

A vocal champion for the sector, pushing for social care to be recognized as essential national infrastructure alongside the NHS.

Employee Recognition

Implemented a "People First" strategy and established the company's "Extraordinary Care Awards" to celebrate frontline care professionals.

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Career

Work history

6-2023

Chief Executive Officer

City & County Healthcare Group

6-2022 - 7-2023

Chief Operating Officer

City & County Healthcare Group

1-2018 - 5-2022

Finance Director, International

Bright Horizons UK

1-2016 - 5-2017

Finance Director. Defence, Education, Government Services and Offshore

Compass Group

9-2014 - 5-2017

Finance Director - Defence, Government, Offshore & Remote

Compass Group

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1992 - 1994

2.1

University of Lancashire

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

More profiles

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Freelance SAP S4 HANA Finance & JVA Solution Architect

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

If possible, involve their colleagues in the sales process

DON'T

Don’t get into excessive details unless prompted

Use phrases like ‘trust me when’, ‘your team will love’ etc.

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When cold calling

Pattern Interrupt: Informal style, where you are talking in a friendly & casual manner, with a big smile on makes them want to speak to you.

Pace: Don't be too fast or too slow, stay in the middle. Sound like a 'brings happiness to others' person.

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When writing an email

Subject: Personalized, clear

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something usual). Tone of words: Friendly, exciting. Bullet points: Avoid. Closing line: Close on a positive note. Complimentary close: Unique, pleasant. Overall messaging: Focused on social proof

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Negotiating and closing

The secret to closing Gary fast: Relationships can sway their decisions, followed by the low risk and the presence of good evidence.

How fast will Gary move? Even if they are engaged and friendly, they can take their time to make decisions.

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