Gary James

Pioneer
DISC Type : isd

Director of Affiliate Sales at Radio Resources

Cleveland, Ohio, United States

Overview

Gary is the Director of Affiliate Sales at Radio Resources, an experienced manager with a long history in the broadcast media industry. He specializes in consulting with radio stations to provide syndicated programming and services. People who have worked with him describe him as diligent, helpful, professional, and a strong leader.

Outside of his primary career, Gary is deeply involved in his community, serving as the Executive Director for the Aurora One Fund. This role allows him to manage a non-profit focused on serving the local area. His interests also suggest a passion for live music.

Unique fact: He is only the second Executive Director to lead the Aurora One Fund since its founding in 1960.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Radio Syndication
His career is dedicated to representing and selling syndicated programming and services specifically tailored for radio stations.
Affiliate Sales
As a director in this field, he focuses on consulting with station managers to determine their needs and improve productivity.
Listener Engagement
He shows interest in new methods for audience interaction, such as using text messaging platforms to engage listeners.

Media Appearances

Gary has no verified media appearances

Work History

1-2023
Director of Affiliate Sales at Radio Resources
8-2021
Affiliate Content Manager at G Networks
3-2020
Executive Director at AURORA ONE FUND
1-2020 - 8-2021
Affiliate Content Manager at Sun BGI
7-2012 - 1-2020
Affiliate Relations Manager at Envision Networks®

Education

1989 - 1990
Education details unavailable from Ohio School of Broadcast Technique

More Information

Social Presence :

Prographics :

Exp : 35 Location : Cleveland, Ohio, United States Job Level : Mid-senior Designation : Director of Affiliate Sales at Radio Resources
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gary

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They are generally fast movers and can take quick decisions
  • Can Gary take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gary

Personality Compatibility


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