Gary Mosson

Inquirer
DISC Type : dc

Revenue Director at TelmarHelixa

Greater London, England, United Kingdom

Overview

As Revenue Director at Telmar, Gary Mosson is an accomplished leader in media planning and sales optimization. He leverages data science and visualization to enhance strategic planning and client services.

Gary demonstrates a strong commitment to ethical business practices and sustainability within the media industry, often integrating ESG data into planning. He is also keen on understanding strategic priorities for audience and media planning tools.

He has significantly contributed to Telmars platform by integrating key industry datasets, including ISBAs Origin Landscape study.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Media Planning Optimization
Gary emphasizes how visualization, reach curves, and ESG data can accelerate and simplify media planning and sales processes for clients.
Ethical Media Planning
He advocates for optimizing media plans with ESG data from Legacy | B Corp™ to align with advertisers' ethical goals.
Data Integration
Gary is instrumental in expanding Telmar's platform with diverse datasets like IPA TouchPoints, TGI, YouGov, and ISBA's Origin Landscape study.

Media Appearances

Gary has no verified media appearances

Work History

8-2020
Revenue Director at TelmarHelixa
1-2012 - 7-2020
Country Manager at Telmar Communications Ltd
4-2007 - 12-2011
Vice President, Account Services at Telmar Communications Ltd
4-2004 - 3-2007
Broadcast Client Service Manager at Telmar Communications Ltd

Education

Gary has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Revenue Director at TelmarHelixa
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Gary

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Gary take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Gary

Personality Compatibility


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