Gary Peeters

Head of Operations at Spacefwd

📍 Kapellen, Flemish Region, Belgium

Gary is an experienced leader and entrepreneur in the gaming industry, currently serving as Head of Operations at Spacefwd. He co-founded Unlocked, the company behind Belgiums largest gaming fair, GameForce. He holds a Masters degree from Thomas More University of Applied Sciences and has a background in creative direction.

His professional and personal interests are deeply intertwined, centered on gaming and esports. For over a decade, he has been instrumental in organizing major community events and developing strategies that connect brands with the gaming world. He is passionate about the evolution of esports from a niche interest to a major industry.

Unique fact: Gary co-founded GameForce and grew it into the biggest gaming convention in Belgium.

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Experience

15 Years

Current Role

Head of Operations

Job Level

Mid-senior

Location

Kapellen, Flemish Region, Belgium

Personality Overview

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Priorities

Topics Gary cares about

Gamification Strategy

Leads projects at Spacefwd that use gaming concepts, like Fortnite, to help major brands connect with Gen Z and Alpha audiences.

Esports Entrepreneurship

Co-founded and built multiple successful companies, including Unlocked (formerly META), within the Belgian esports and gaming ecosystem since 2010.

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Career

Work history

1-2025

Head of Operations

Spacefwd

9-2010 - 12-2024

Creative Director

Unlocked

In the press

Media appearances

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Education

2004 - 2007

Master's degree

Thomas More University of Applied Sciences

Social presence

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