George Smart, MBA

Judge
DISC Type : Dc

Group Director of Global Sales & Strategic Growth, OpCo Board Member at APS Group

Amsterdam, North Holland, Netherlands

Overview

As Group Director of Global Sales & Strategic Growth at APS Group, George drives international business development, having closed over €92M in deals. He holds an MBA from TIAS School for Business and Society. Colleagues describe him as a passionate, client-focused professional and a true networker.

George is a lifelong learner who thrives on overcoming challenges. He is civically engaged, attending local meetings in the Netherlands to discuss governance and democracy. He also values responsible leadership, having chaired a societal program focused on the topic during his MBA.

Beyond his corporate career, George is a professional actor.

Personality Overview

Quality Focused

Features Driven

Fast But Wary

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Global Business Growth
His career is defined by expanding enterprise sales in Europe and North America, consistently driving revenue in challenging international markets.
Marketing & Procurement
He has published on how marketing and procurement can collaborate effectively, moving beyond stereotypes to deliver mutual value.
Retail Marketing
He actively follows and shares insights on evolving retail marketing trends, including takeaways from major industry events like EuroShop.

Media Appearances

George has no verified media appearances

Work History

2-2019
Group Director of Global Sales & Strategic Growth, OpCo Board Member at APS Group
1-2017 - 3-2021
Director of Sales, Europe & North America, MT Member – Promotion at APS Group
1-2014 - 1-2017
Director of Sales, Europe, MT Member – Promotion at APS Group
2013 - 2013
Certificate, International Business Program at Georgetown University
8-2012 - 12-2013
Fulltime MBA (International Business) at TIAS School for Business and Society

Education

2012 - 2013
Master of Business Administration (MBA) from TIAS School for Business and Society
2013 - 2013
Certificate from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Group Director of Global Sales & Strategic Growth, OpCo Board Member at APS Group
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from George

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will George move?

  • If convinced, they can reach decisions quite fast.
  • Can George take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And George

Personality Compatibility


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