Gaspard Strauss

Critic
DISC Type : C

Director of Revenue Marketing at Famly

Copenhagen, Capital Region of Denmark, Denmark

Overview

Gaspard is the Director of Revenue Marketing at Famly, specializing in B2B marketing and sustainable growth. With extensive experience at Too Good To Go, he excels in full-funnel optimization and product-led growth strategies. Colleagues describe him as rigorous, organized, and analytical, with a sharp and responsive mindset.

Outside of his professional life, Gaspard is a proud father to twins. He is passionate about personal development and giving back to the community, recently taking on a role as a mentor to share his knowledge and support the growth of other marketing professionals in Copenhagen.

He is an avid believer in mentorship and has personally benefited from strong mentors throughout his career.

Personality Overview

Critic

Information Seeker

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

B2B Revenue Marketing
His current role at Famly and past leadership at Too Good To Go are focused on building and scaling B2B growth engines and aligning marketing with revenue impact.
Product-Led Growth
A key focus in his previous role was scaling the B2B product growth engine by building growth loops, integrations, and improving LTV/CAC metrics.
Mentorship & Development
He recently became a mentor to give back, believing strongly in the positive impact that good mentors can have on a professional journey.

Media Appearances

Gaspard has no verified media appearances

Work History

9-2025
Director of Revenue Marketing at Famly
5-2025 - 9-2025
Product - Acquisition at Too Good To Go
12-2022 - 9-2025
Global Associate Director B2B Marketing Growth at Too Good To Go
4-2021 - 12-2022
Global Head of Lead Generation at Too Good To Go
8-2017 - 6-2019
Customer Activation Consultant at Planday

Education

2012 - 2016
DESMA from Grenoble Ecole de Management
2015 - 2015
Business Exchange Programme from Auckland University of Technology

More Information

Social Presence :

Prographics :

Exp : 7 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director of Revenue Marketing at Famly
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Insights For Selling To Gaspard

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaspard is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gaspard

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gaspard move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gaspard take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gaspard

Personality Compatibility


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