Jacob Egvang Block

Critic
DISC Type : C

Head of Digital at OiSTER

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jacob is a seasoned marketing leader with over a decade of experience in digital strategy, data-driven insights, and team management. Currently the Head of Digital at OiSTER, he has a background in major media agencies and holds a Masters in Economics and Marketing from Copenhagen Business School. People who have worked with him describe him as result-oriented and analytical.

Outside of his professional life, Jacob shows a keen interest in Danish culture and environmental topics, such as promoting marine biodiversity. He appears to be a sociable and open networker, valuing personal and professional connections and development.

While exploring new career paths, he once invited his entire LinkedIn network for a coffee or gløgg.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Digital Strategy
His entire career focuses on developing and executing digital marketing strategies, campaign planning, and driving business growth through digital solutions.
Team Leadership
He has held multiple leadership roles and states that he enjoys watching people grow and develop on both a personal and professional level.
Data-Driven Marketing
He emphasizes using data-driven insights to achieve measurable results and has experience in web analytics and performance marketing.

Media Appearances

Jacob has no verified media appearances

Work History

3-2025
Head of Digital at OiSTER
9-2021 - 3-2025
Head of Digital at Dentsu X Danmark
11-2019 - 9-2021
Team Lead at Precis Digital
9-2017 - 10-2019
Senior Digital Account Manager at Starcom
7-2016 - 8-2017
Digital Account Manager at Starcom

Education

2010 - 2012
Cand. Merc. EMF / Master of Science in Economics and Marketing from Copenhagen Business School
2007 - 2010
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital at OiSTER
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jacob

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jacob take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jacob

Personality Compatibility


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