Gaston Cassella

Critic
DISC Type : C

GTM AI Strategist at Momentum.io

Rosario, Santa Fe, Argentina

Overview

Gaston is a GTM AI Strategist at Momentum. io, specializing in customer intelligence and AI sales. He focuses on analyzing market segments, developing business proposals, and growing client relationships. He is also a Master in Business candidate at Universidad de San Andrés.

He is interested in companies like Salesforce and Endava. He has completed certifications in Product Management and Digital Marketing.

Interesting fact: Gaston is pursuing a Master in Business with a focus on Technological and Digital Businesses.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

AI Sales Strategies
As a GTM AI Strategist at Momentum. io, Gaston is actively involved in integrating AI into sales workflows and coaching, as evidenced by his recent social media posts.
Customer Intelligence
His role involves leveraging customer intelligence for GTM strategies and ensuring sales and CS teams have real-time visibility into customer interactions.
Go-to-Market Execution
His career consistently focuses on GTM strategies across multiple companies, including analyzing markets and developing business proposals.

Media Appearances

Gaston has no verified media appearances

Work History

6-2024
GTM AI Strategist at Momentum.io
6-2023 - 6-2024
GTM at QKStudio
12-2022 - 6-2023
GTM at SEIDOR Analytics
11-2021 - 6-2022
GTM at Bauhoff
8-2020 - 11-2021
GTM at Medifé

Education

4-2023 - 12-2024
Master in Business con orientación a Negocios Tecnologicos y Digitales from Universidad de 'San Andrés'​
2012 - 2022
Licenciatura en Comercio Internacional from Universidad Abierta Interamericana

More Information

Social Presence :

Prographics :

Exp : 4 Location : Rosario, Santa Fe, Argentina Job Level : Junior Designation : GTM AI Strategist at Momentum.io
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Insights For Selling To Gaston

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gaston is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Gaston

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Gaston move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Gaston take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Gaston

Personality Compatibility


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