Gavin Riley

Doer
DISC Type : ds

Business Owner at xlr8consultancy

United Kingdom

Overview

Gavin Riley is an Operations and Technology Consultant with 30 years of experience, primarily from his 25-year tenure at Center Parcs where he managed divisions with £400m in revenue. He now leverages this expertise as the founder of xlr8consultancy, helping SMEs streamline operations, improve performance, and implement digital solutions. He holds certifications in Agile Project Management and Change Management.

Outside of his consultancy work, Gavin is a dedicated family man with three children. He recently traveled to Australia for his eldest sons wedding, which was a special occasion as it was the first time the whole family was together in six years. He also actively supports local charitable causes, such as fundraising for Breast Cancer Now.

He once project-managed the rollout of a new cloud-based EPOS system across 60 food and beverage outlets during live trading.

Personality Overview

Results Focused

Fast-paced

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

SME Growth
His consultancy, xlr8consultancy, is dedicated to helping SMEs improve performance, streamline operations, and access funding through enhanced operational and digital strategies.
Digital Transformation
He has extensive experience leading digital projects, such as implementing new cloud-based EPOS systems and online ordering platforms for Center Parcs.
Hospitality & Tourism
With over 25 years at Center Parcs and his attendance at events like the British Tourism & Travel Show, he is deeply invested in this sector.

Media Appearances

xlr8consultancy – Carlisle Ambassadors. Featured in Carlisle Ambassadors

See Now

Work History

11-2024
Business Owner at xlr8consultancy
11-2022 - 11-2024
Operations Systems Manager at Center Parcs UK & Ireland
1-2020 - 10-2022
Operations Programme Manager at Center Parcs UK & Ireland
4-2017 - 1-2020
Food, Beverage & Retail Line Manager at Center Parcs UK & Ireland
9-2007 - 4-2017
Food, Beverage and Retail Line Manager at Center Parcs UK & Ireland

Education

1996 - 1997
Education details unavailable from university
1990 - 1991
European Finance and Accountancy from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 29 Location : United Kingdom Job Level : N/A Designation : Business Owner at xlr8consultancy
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Insights For Selling To Gavin

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gavin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Gavin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Gavin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Gavin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Gavin

Personality Compatibility


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