Ken Forster

Questioner
DISC Type : c

Retired at Twenty Four Seven Global

Newcastle Upon Tyne, England, United Kingdom

Overview

Ken Forster is a retired Managing Director with a 40-year manufacturing career, rising from the shop floor to senior management. He specialized in developing the UK market for Nordic companies, most notably leading Trivselhus UK in building bespoke, high-performance, sustainable Swedish homes.

Ken appears to value personal connections and supporting causes he believes in, demonstrated by his encouragement of charitable donations in honor of a friend. His shared thoughts suggest a positive and reflective outlook on life and peoples potential.

He has a particular specialism in helping Nordic companies successfully establish and grow their business operations within the United Kingdom market.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sustainable Housing
As MD of Trivselhus UK, he focused on developing eco-friendly homes with high environmental performance and low-to-zero heating bills.
UK-Nordic Business
His career includes a specialism in helping Nordic companies, like the Swedish Trivselhus, develop and expand their business into the UK market.
Smart Home Integration
He led partnerships to incorporate smart home technology, like Apple HomeKit, as a standard feature in residential housing developments.

Media Appearances

Ken has no verified media appearances

Work History

4-2019
Retired at Twenty Four Seven Global
4-2019
Semi Retired at Twenty Four Seven Global
1-2010
Managing Director at Trivselhus UK
2007
Managing Director at Trivselhus
2000 - 2004
MD at Skanem

Education

Ken has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Mid-senior Designation : Retired at Twenty Four Seven Global
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ken

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ken take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ken

Personality Compatibility


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